Avoid brand confusion
Read each layer as distinct: Human+Tech Week convenes audiences, SuperGuilds name community-economic scaffolding, HUMN provides platform rails—so partner language never collapses into a single product landing voice.
Convening layer
HTW is the week and the room: builders, researchers, funders, and civic leaders encountering Human+AI and future-of-work questions together. Its product is credible programming—panels like Thursday’s Opening Block, labs like the Guild Lab, pathways for pilots to see aligned evidence—and not a wallet or rails brand.
Community layer
SuperGuilds are the community-economic pattern this partnership prototypes: bounded crews aligning portable identity, internal ledgers and reciprocity, benefits leverage, dashboards, and governance over shared resources. They convene visibly at HTW, get pressure-tested inside the Guild Lab, and migrate onto HUMN rails when architectures are ready to run.
Platform layer
HUMN is the rails stack for Work CoLabs, portable identity + wallet behaviors, reputation where trust is earned, and contribution-economy loops needed after crews leave programming. Settlement, matching, governance hooks, and prototypes live here—explicitly complementary to Human+Tech Week’s convening mandate and SuperGuild scaffolding.